Archive | Content marketing

Guide to Finding and Using Images on Your Blog

Having a blog is similar to having a restaurant. Upholstery and décor aka. “the vibe” is as important as having a delicious plate of pasta with amazing pasta sauced served to you, right? So finding and using images with each of your blog posts is just as important as everything else that you’re doing on your blog. It adds to the vibe of your content and user experience, and it encourages your reader to come back for more. Let’s look at some additional benefits… Apart from their use as illustrations, images are a great way to: Attract readers Illustrate the benefits […]

What is the best blog post length?

“What do you think is the best blog post length? How long should my blog posts be?” This is a question that we have often come across in this blogging and content marketing field. When it comes to blogging, definitely all of us would like more:         more readers         more comments         more links         more traffic A common myth being perpetuated out there is “When it comes to blog posts, shorter is better.” Many “expert” bloggers perpetuate the myth that “shorter is better,” they are for the opinion that blog posts should never be more than 600 words long. They explain that online […]

Seo Benefits Of Regularly Adding New Content To Your Website

So what are the SEO benefits of regularly adding new content to your website? Well, if you have put in a lot of time, energy and monetary resources into building your website that will effectively represent your business then you’ll want to make sure it’s being found by your target audience right?  So that means you’ll want to ensure that your site works properly, has an attractive design, offers helpful information, moves visitors through a buying process, and is optimized for search engines. Your website is a living, breathing entity on the internet.  Every update you make to your website once […]

How to use content to market your niche website

Wondering how to use content to market your niche website?  You’ve come to the write place, but first let me share a common challenge I see with business owners… A few weeks ago I came across a newbie in the web development and search engine optimization (SEO) field. The “SEO consultant” had just uploaded a new website for a client a few months prior and on searching it on Google he had to scroll to the bottom of the page… and it was nowhere to be seen. He was pretty frustrated because after reading all the popular SEO blogs like […]